Lil Rob knows that many rap fans have a hard time relating to artists who constantly glorify hard-to-obtain material items. That«s why the legendary San Diego rapper chooses to remain rooted in reality. With a string of successful underground albums, from 1997«s "Crazy Life" to 1999/2000 Natural High/High Till I Die" Rob has become a favorite in Los Angeles, Phoenix and his native San Diego, largely because of his honest raps about everyday life.